|
Effective Online Publicity for the Indie Artist
on a Shoestring
Budget
As every
independent artist or band knows, it's difficult to
market and promote your project with little money.
Inexpensive or free self-promotion techniques can be
effective to a degree but most times it's just not
enough to bring the awareness to your project that you
need, or to lift your career to the next
level. There comes a time when you have done all
that you can do and the time is right to hand off some
of the promotional work to a seasoned professional with
major industry contacts. But how do you afford
this? Well we have some good news for
you.
Ariel Publicity, a Music PR firm with an
11-year history of delivering results for independent
musicians has recently launched a new service to keep up
with the ever-changing landscape of the Music Business
and the Independent Artist and band.. It's called Cyber
PR and it works like a matchmaking site for artists that
expose you to online PR opportunities.
|
EFFECTIVE |
IT
WORKS ! |
AFFORDABLE |
Ariels
Cyber PR is an online PR campaign custom designed for
each artist based on musical genre, hometown and touring
markets. And, because the whole thing is based online
they charge 1/10 of what the average national PR firm
charges.
They will send
artists custom built VPK (includes bio, Web &
MySpace URLs, photo, influences, and 1 MP3 that is both
stream able and downloadable) to thousands of potential
coverage websites including:
Internet
Radio Stations
Podcasters
Online Music
Magazines
Blogs, Vlogs & Audioblogs
Music
Directories
Social Networking Sites
Lifestyle
Sites
Regional Sites (your hometown)
Video
Upload Sites
Tour Dates Sites (your gigs)
Newspapers, Magazines and College outlets in all Tour
Markets
Ariel music
publicity provides each website with a username and
login where they can maintain their personal profile and
set the criteria that they wish to receive (genre,
region, category). Each outlet is invited to leave
feedback for the artist by clicking on one button.
They are also invited to request a full CD if they want
to hear more music. CDs only get sent to the
outlets that request them saving the artist a fortune in
postage and materials.
The artist also
gets a profile page, username and a password to your
dashboard where you can track your results in real time,
check out special discount opportunities for music
related services and be introduced to the Ariel
Publicity of charities that you can help.
Cyber PR will
also build profiles in the top 10 Social Networking
sites online today (Yes there is a lot of life outside
of MySpace) as well as submit your music to Film and TV
placement companies that could leverage
placements. Cyber PR also sets up contests for
online prize package CD & t-shirt giveaways and sets
artists up for feature interviews, phoners, live in
studios and Q&As when requested.
Each Full Cyber
PR campaign lasts 3 months and the fee is:
$950.00
If you are
interested they will send you a full proposal
that outlines in more detail what they can do for
you. Just click on the banner below for all the
details:
View a Cyber PR - Video
Demo |
