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P/R for your
new release
P/R for your tour
P/R for you .. the
Artist
As an Independent
Artist or Band, getting your music reviewed on important Internet
and Print music magazines, getting feature articles
and favorable quotes, and sending out press releases to national and
international music editiors announcing your new album
or your tour can be one of the most important
things that can be done to create awareness for your
band and/or new album and ultimately advance your
career, and significantly beef up your press kit.
All this is geared to creating national exposure and
expanding your fan base nationally or internationally,
and selling records.
AMEG with it's vast music
media connections facilitates successful music media
campaigns. We can tailor a campaign to fit your
particular genre, needs, and budget , or through our
consulting service package, we can help you find just the
right music publicist that's right for you. We will
also develop and write stand alone publicity pieces for
you such as your Bios, press releases, and all other
publicity related writing service. You
can view a full list of publicity writing
here.
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"Without Publicity a
Terrible Thing Happens,
Nothing"
-
Circus Legend, P.T. Barnum
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A
typical DIY publicity campaign should go something
like this
Professionally write
your biography: Write a
professional bio or have one
written for you. Here is a
sample of a professionally written biography
Professionally prepare your press and
media kit. This should consist of
your bio, and 8" x 10" professional promotional
photograph, siginificant press clips, a tour
history, and your professional demo or album. A
three song professionally labeled demo is probably your
best bet. A digital press kit on CD which contains
multiple photos and press is another way to go.
Our
associate, and music marketing expert, Bob Baker has put
together this dynamite resource that can help
you immensley in putting together your killer press
kit
Professionally write your press
releases: Sent out to the appropriate
music editors. The release needs to be in
the proper format and professionally written.
It must also be newsworthy in order for the music
editors to want to publish it. Here is a sample
professional
press release and an excellent
press
release distribution service
that will get your release to the right
editor.
Solicit feature
articles, CD Reviews, and Interviews. Now
the work truly begins. You need to create a
database of all your genre rellated web portals, and
music media outlets that feature artists in your
niche. Contact each one, preferably by email, or
by physically mailing out your press kit or online link
to request a feature article, interview and review of
your record. You must be extremely
patient. The process can take many months.
These outlets receive hundreds of submission a
week. They won't accept all submissions or review
everything but if your package, music, and image stand
out, you have a good chance of being selected.
Check out each media outlet or websites submission
policy prior to submitting. This is
important. If you don't follow their guidelines,
this can piss them off. Your chances then can be
slim to none. If guidelines allow, follow up in about a
month.
Doing your own publicity
can be an extremely time consuming endeavor for
sure. But if you do it systematically, a little
each day, you can get the job done. A lot of very
serious independent artists who are lucky enough to have
a few dollars on promotion marketing, and publicity have
found that hiring a publicist to do all this can
alieviate a lot of frustration. Not only can they
spend their time on the all important creative end of
their career ... writing, touring, and
development, a good publicist has all the journalist
connections right at hand and can assure far more
features, qiotes, and reviews. In essence, they
get your material in the right hands.
Music publicists,
especially the music industry heavyweights that
can and will actually do something for you can
be very expensive ranging from $3000. to $5000/month for
a high power firm. AMEG and it's associated
publicists are painfully aware that this is a ton of
money and often cost-prohibitive for struggling
Independent Artists. AMEG caters to the Indie
Artist. This is why you will no-doubt
find the rates of the music publicists we associate with
far lower than most.
The services of our network of publicists for the DIY,
and independent artists is extremely effective while
very inexpensive ... they are priced to fit the
INDIE MUSICIAN on a showstring budget. You
may want to at least consider checking out their music publicity
services and rates.
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Out
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