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Music Marketing, Promotion, Management & Consulting             >>      Valuable Resources for Independent Artists and Musicians          AMEG since 1983                       An Artist Development Company                                                                                                                              Accelerating the Careers of Today's and Tomorrow's Superstars

Home Page AMEG Services Partners & Affiliations Submit Your  Demo to AMEG Contact Us FREE TIP SHEET Music Marketing Career Counseling Work With Top Producers Music Publicity Artist Management Music Publishers Label A&R Contacts Career How-To Articles License Your Songs Booking Agents & Venues A&R & Demo Shopping National Record Distribution Demo  & CD Assessment Independent Artist Resources         ::  Indie A & R Services ::  DIY Artist Coaching :: Booking Agents :: Music Producers :: Music Publishers :: Music Publicity :: Film & TV Licensing :: Label Consulting :: CD Distribution ::  Radio Promotion ::  Music Marketing :: Online Promotion :: Artist Management :: Artist Development :: Tour Consulting :: Demo Shopping :: Music Contracts :: Entertainment Law  :: Music Promotion :: Merch Solutions .....................................................   Have a Great Music Marketing Resource or Service to Offer Reach thousands of Independent Artists monthly for a song Songwriting 101 Songwriter Resources     AMEG Writing Your Music Marketing Plan Prepare your plan to lay out your promotional approach and to attract Investors Your music marketing plan is essential in your overall strategy for success.    The music marketing plan will be used to lay out your plan of action for marketing you or your band but it can also be used for seeking the "ALL IMPORTANT" investment money that can be used for serious promotion.  This being said you should include elements that may not be pertinent to you or the band as ways to promote yourself but what you'll have is an overall music marketing plan that can assist greatly in attracting investment backers in your project and career. Having serious money behind you gives you a major advantage over most other indie artists.  If you can get it ...  you should jump for joy and be extremely grateful because it means your chances increase immensely. In the following video clip, Jerry Goolsby professor of music marketing in the music industry program at Loyola University explains why you need a music marketing plan, and why it's so important: There are two categories in which you should write your marketing plan ...  One being the band itself or Development as an artist.  The other is how you plan to market, promote and sell your product ..  your record and merchandise. Anatomy of a Solid Music Marketing Plan A good marketing plan includes the following elements.  Ask yourself first, where do you want to be in 6 months, one year, and 3 years as an artist or band.  Be clear, thruthful, realistic, and concise, with yourself.  Write it down.  The music marketing plan should be professionally layed out and prepared mainly because you may want to use this to entice potential investors.  Search your soul and intendended project projections.  First things first ....  You must come up with a realistic and honest budget projection.  Just how much investment money will you need for your release?  Don't go bonkers here ... Be honest.  Acquiring too much funding can result in extravagent spending.  Spending money on things that you really do not need.  This will result in an overall plan that can be used to employ your plan of attack and also attract investors.  Some of the elements of your plan should include the following: Professor Goolsby explains how to develop a solid music marketing plan in this brief video clip  Music Industry Related Copywriting Services for Indie Artists > Biographys > Press Releases > Marketing Plans > Press Kits > One-Sheets > Web Content You name it Our pros write it .... Contact us for rates Remember, here's what you need: A band member summary: Each band members individual bio outlining their musical background and experience.  Mainly their strong points that will help persuade potential investors that investing in these people's career will bring them an ROI (Return on Investment) The Challange: A brief summary of the product ... "You/Band as an Artist", the record that is to be promoted, and associated goals such as record sales you project that you will receive, and other strategic goals. Band or Artist Analysis: The bands primary focus, strengths and weaknesses. Fan Base Analysis: Number of fans, demographic of fans.  Strategies planned for increasing your fan base. Competition Analysis: Strengths and weaknesses.  Describe how much of a market share you plan to gain. Music Industry Climate Describe the current state of the music industry in your particular market and how you plan to overcome any strategic barriers Marketing Strategies: Describe all the music marketing methods you plan to employ such as your publicity plans, plans for gaining radio play.  How you plan to market and distribute your product.  Then write down the marketing strategies you plan on employing in the order of implementation.  Note under each category the methods you'll use, how you plan to finance them, resources you will use for the strategy, if you are in a band you may want to share the duties so you must write down the delegation process.  Don't forget to project budget numbers for all your marketing and promotion plans.  This is vitally important both for yourself as an artist for obvious reason, and for investors.  Writing a great and effective marketing plan can be a challange.  Employ all the resources at your disposal to make sure that what you are writing is realistic and will be effective in attaining your goals and attracting investment money. Most importantly .... Follow the Plan.  There no use in taking the enormous amount of time it will take to gather the necessary information and writing the plan unless you use it.  Good luck. If you would like help in researching, preparing, and writing an effective music marketing plan, our music business writers can help.  Contact us and let us know what you need.        Enter your search terms Submit search form Home  |  Contact  |  Terms of Service  |  Privacy |  Artist Resources | Advertise | Site Map   ©2008 AMEG, Inc   All Rights Reserved All other company and organization logos that appear on this web site are Copyright and Trademarked as per their respective company or organization and are not part of Allure. Use of the allureinc.com website constitutes acceptance of terms and privacy Policy  All content on this web site is ©2008 AMEG, Inc.™ Use or reprint of any content in any media format is strictly forbidden and will be prosecuted.